According to the list of billionaires published by Forbes on March 5, young American businessman Kylie Jenner was officially recognized as a billionaire at the age of 21.

The cosmetics company Kylie Cosmetics, which she owns, has a brand value of 900 million USD. Adding the income Kylie earns from her business, her estimated total assets have reached the $1 billion mark.

Kylie Jenner is officially recognized as the youngest billionaire of all time at the age of 21.

Kylie Jenner has officially surpassed Facebook boss Mark Zuckerberg to become the youngest self-made billionaire of all time.

Famous since he was 10 years old

Kylie Kristen Jenner was born on August 10, 1997. She became famous around the world at the age of 10 after appearing in a reality TV series called Keeping Up with the Kardashians on E!.

In 2012, she collaborated with clothing brand PacSun, along with her sister Kendall to create their own line “Kendall and Kylie”.

Stemming from her love for cosmetics and beauty, Kylie Jenner founded a cosmetics company in 2015, launching her first product line of lipstick and lip liner.

Since their launch, these products have “sold out in a flash”. A few months later, she launched Kylie Cosmetics on the Shopify shopping app and immediately sold 500,000 lipstick sets in 6 colors. At the end of 2016, Kylie’s cosmetics company reached $307 million in revenue.

 Kylie became famous around the world at the age of 10 after appearing in a series of reality TV shows called Keeping Up with the Kardashians.

During the first 3 years, Kylie only sold online and in mobile stalls. However, in mid-November last year, she signed an exclusive distribution contract with beauty product retailer Ulta. Thanks to that, Kylie Cosmetics is present in more than 1,000 stores of this chain.

In just the next six weeks, Kylie Cosmetics sold $54.5 million in products at Ulta, according to Oppenheimer estimates.

Kylie Cosmetics’ revenue last year increased 9%, thanks in part to Ulta, to $360 million. At this growth rate, using a multiple typically applied to the booming makeup industry, Forbes estimates Jenner’s company is worth at least $900 million.

Forbes estimates the Kylie Cosmetics company is worth at least $900 million.

The highlight of this company is its extremely small costs, and the huge profits fall directly into Jenner’s pocket.

According to Forbes, her company team consists of only 7 full-time employees and 5 part-time employees. Manufacturing and packaging is done by a local company in California, and sales and shipping are handled by Shopify. Her mother, Kris Jenner, is one of her daughter’s powerful hands when helping her handle finances and public relations.

In addition, she also earns money from TV shows and product advertisements. Her total assets are therefore estimated to be up to 1 billion USD.

Make money based on reputation

Kylie Jenner is one of the most influential figures on social networks. She has about 104 million followers via Instagram, 24.5 million via Twitter and is also the “queen of Snapchat”.

Kylie Cosmetics’ marketing activities are carried out mainly through social networks. She directly announces all product information to her 175 million followers on Snapchat, Instagram, Facebook and Twitter. “That’s the power of social media. I have a huge reach before I start doing anything,” she said.

Social media company D’Marie Analytics once released a report that surprised the public. Accordingly, Kylie Jenner has “increased her advertising value on personal pages to 1 million USD for each post”.

Kylie Jenner and boyfriend Travis Scott with daughter Stormi.

This company emphasized that with just a tweet on Twitter, Story on Snapchat or regular posts on Instagram with the keywords #ad or #sponsored, Kylie Jenner can receive approximately 1 million USD.

She can create new trends for global youth and also harm even the most powerful businesses in the world.

In early 2018, Snapchat’s stock price dropped by $1.3 billion on the market after Kylie Jenner jokingly tweeted that she would no longer use the app.

In addition to Kylie Cosmetics, the mother of one child also makes a lot of money from the paid application “Kylie Jenner Official App” and revenue from clothing and accessories stores “The Kylie Shop”, a book series, and a reality TV show. “Keeping Up With the Kardashians” and “Life of Kylie” and is a partner of other major retail brands such as Adidas, Topshop, Quay Australia.

The 21-year-old girl said she plans to operate this company “forever” and then hand it over to her daughter Stormi.