In American public opinion, many people were surprised by Time magazine’s decision to award the title “Person of the Year 2023” to female singer Taylor Swift. Letting a pop star become “Person of the Year” made many people think that Time magazine was not serious with its choice.
In the history of awarding the “Person of the Year” title, Time has always chosen figures considered to have weight, such as politicians, billionaires, and famous social activists. ..
Before, Time has never awarded the title of “Person of the Year” to an entertainment star, but Taylor Swift is not an entertainment star… normal.
In fact, even the most popular music stars and groups at the peak of their careers have not achieved the success that Taylor Swift has achieved in 2023. Swift’s success has reached a new level. a level that no other international pop star has ever reached.
With the Eras tour, Taylor Swift became the music star with the highest-grossing tour of all time. Revenue from Taylor Swift’s music products is also always impressive.
The film revolving around her Eras tour not only achieved great revenue but was also nominated at several film awards. Swift herself produced the film about her tour.
Radio stations can’t stop playing Taylor Swift’s music. Universities offer research courses about her. The number of fans who want to see Swift perform is so large that she can hold 3 consecutive music nights at the same stadium. Fans love Taylor Swift passionately, loyally, persistently.
This year, information about Taylor Swift dominated international showbiz news. Last week, Taylor Swift turned 34 years old, she was officially recognized as the most famous pop star in the world.
Looking back at Taylor Swift’s journey
From a country singer who had her first recording contract at the age of 14, Taylor Swift has become a pop singer who dominates at awards shows. Swift has sold 114 million albums to the international music market. It is Swift’s ability to compose herself that has helped her singing career flourish.
Swift is considered the queen of breakup songs. It was when she sang about her broken love experiences that Taylor Swift created great sympathy with her fans, creating a deep connection with those who love her music.
From sweet and youthful songs expressing the feelings of a teenage girl in Love Story or You Belong With Me , Taylor Swift gradually matures and becomes more mature. She wrote more delicate and profound songs like Champagne Problems or The Last Great American Dynasty . The lyrics in Swift’s songs are always written like stories.
During her career, Swift has experienced criticism, ridicule, and public attacks. She also has to work very hard to maintain her class and form over time. After all, Swift overcame it to continue standing at the top of her career.
Taylor Swift has both perseverance and ambition, which have helped her overcome difficult times in her career: “In the most difficult times, I feel that is the turning point in my career. I feel like I have enough mental strength to face everything that can happen.”
Overcoming all the ups and downs, Taylor Swift has achieved the greatest success of her career to date, which is the Eras tour to promote her 10th album. This is also the tour summarizing Taylor Swift’s entire singing career to date. The Eras tour became the highest-grossing tour in the history of the world music industry.
Taylor Swift creates a boost for the US economy
Starting in March this year, Swift launched the Eras tour in the US with 53 sold-out shows in 20 cities. After that, Swift began touring internationally.
Swift’s success with the Eras tour overshadows many successful tours of other famous artists. Tour Eras continuously sets records for ticket sales. Not only has Swift made an artistic and emotional mark of success among her fans, she has also made an economic mark as she travels through the cities.
The numbers show that the economic boost created by the Eras tour is very impressive. It is estimated that the Eras tour has generated spending of up to 5 billion USD when passing through American cities.
According to calculations by the US Travel Association , Taylor Swift’s tour in the US has brought about an increase in spending in the US economy of about 5 billion USD. This is the amount of money that Swift’s fans in the US spent on travel, room rentals, and expenses while staying in a city to watch their idol’s concert.
Swift not only enriched herself from the Eras tour, American economic experts recognized that she brought positive impacts to the US economy.
For example, when she held 2 music nights in Denver, Colorado, on average each fan present at the concert spent 1,300 USD on room rental, transportation, food, shopping… for 2 concert nights. of Taylor Swift in Denver created a spending boost in the state of Colorado at $140 million.
With 6 shows in Los Angeles, California, Taylor Swift performed in front of half a million audiences and created an economic boost for the state of nearly 320 million USD.
It can be seen that Swift’s tour has brought a boost to the economy in many US states, as well as to the overall US economy this year.
Ms. Carolyn Sloan – economics lecturer at the University of Chicago – shared with Forbes magazine : “Taylor Swift is like a large corporation operating in many fields. She can bring an economic boost in many areas. . We have underestimated the scope of Swift’s career when considering the economic aspect. With the numbers given this year, no one can doubt this.”
It is the spending power of fans when present at Swift’s music nights that has helped the economy in many US cities and states show good signs. The fact that fans are excited to move across cities and states, rent rooms at hotels, shop, eat, visit, have fun… has helped the economy in the places where the Eras tour goes through. get kicks.
American business magazines such as Fortune or Wall Street Journal have analyzed the economic effects that Taylor Swift brings to the US economy.
After the winter break, Taylor Swift will continue to tour in February 2024 in several Asian countries, before going to European countries next summer. When the tour reaches its final leg, Swift will return to the US to perform in the fall.
The Washington Post estimates that Swift’s earnings from her singing career after the Eras tour ends will increase to more than $4 billion. No star has ever done this in music history until now.
Taylor Swift: Beautiful, “play nice”, divided between love and hate
Having earned a lot of money, Swift also knows how to share with the less fortunate. She often donates money very generously to charity organizations that provide food support to the poor. Swift also often sends donations to charities operating in the cities where she performs.
At the end of the US tour, Swift gave an additional bonus of up to 55 million USD to the members of the tour crew. Of these, 50 truck drivers operating vehicles carrying equipment for tour activities in the US were given $95,000/person.
That is a beautiful aspect of Swift. She always behaves nicely with the staff who cooperate with her. For fans, Swift is an inspiration. In fact, Swift’s female fans are truly numerous, many fans said they found sympathy with Swift and admired Swift. Taylor Swift constantly renews her image, making herself always attractive and impressive every time she appears.
Swift has overcome the most depressed periods, when her image was most affected. The tense confrontation between rapper Kanye West and Taylor Swift is a story she will never forget. In 2009, when she received an award at a live televised music awards ceremony, West stepped on stage to defame her and created an explosive scandal at that time.
Later, West wrote a song with very disrespectful lyrics directed at Swift and claimed that Swift herself agreed to let West write these lyrics.
Kanye West and the rapper’s then-wife – Kim Kardashian – released a clip recording the conversation between West and Swift. According to Swift, the clip was cut and edited, making viewers think that Swift had indeed agreed, but according to her, it was a false clip.
When this clip was released, Swift’s image was heavily affected. Swift was forced to live a private life for a year: “It was a period of psychological collapse at a level I had never experienced before.” When becoming “Person of the Year 2023”, Swift did not hesitate to look back at that dark time.
Comfort came to her from an unexpected figure: veteran British singer Paul McCartney. He sent Swift a handwritten note with a sentence written on it: “Take care of your broken wings and then learn to fly.” Swift put this piece of paper in a photo frame and hung it in her house in Manhattan, New York, USA.
At this point, West’s career is struggling with many scandals, while Swift is having great success. Looking back at the time when she was “played badly”, Swift said: “Trash will always eliminate itself over time.” Swift’s uncompromising, fierce and straightforward attitude makes many people excited.
Taylor Swift always brings an experience worth “the money”
Tickets to Swift’s concerts are not cheap, but she always gives something worthy of the money fans spend to come see her perform. Swift can perform more than 40 songs in a row, changing 16 outfits, in a 3-hour show. Swift said that every day she has to practice her physical strength and voice very seriously, by singing and running on the treadmill.
She must be able to sing the entire list of more than 40 songs clearly and stably on the treadmill, to ensure she has enough physical strength and vocal stability when appearing at long performances.
What Swift did on the Eras tour is truly admirable. Beyoncé needs a long break between shows, Swift can perform 3 nights in a row. Adele often has physical and mental health problems while on tour, Swift always maintains a stable performance despite her busy performance schedule.
Madonna often appears late at shows and often talks a lot on stage, Swift always appears on time, communicates moderately and sings as much as possible during each show. In fact, Swift’s performance among female stars is always at an outstanding level.
Taylor Swift is like a superhero in the entertainment industry, an unstoppable force, a star who sets unprecedented records in the music industry.
Sharing with Time about her current state, Taylor Swift said: “This is the time I feel most proud, happiest, and also the time I am most satisfied with creative ideas. I feel freer than ever.
We can keep things simple, we can make things as complicated as we want, but in the end there’s only one question… Do you find yourself entertained when you follow me?” .
