Kylie Jenner has just entered Forbes’ list of billionaires (USA) and is the youngest billionaire in the world to date. So who is Kylie Jenner? How did she earn money to become the world’s youngest billionaire?

Before becoming famous as the world’s youngest billionaire, Kylie Jenner was famous in the American showbiz world as the youngest sister of the “Kardashian family”, including three sisters, Kimberly Kardashian (often called Kim or Miss Kim ‘butt’). ) and two younger half-sisters, Kendall Jenner and Kylie Jenner. The Kardashian sisters are famous for their scandalous sex clip scandals, hot body displays, dramatic and short-lived love stories…

Youngest sister Kylie Jenner, 21, has been famous since she was 10 years old, when she participated in the reality TV show Keeping Up with the Kardashians in 2007 on E! with sister Kim Kardashian. Through this program, Kylie’s life is completely exposed before everyone’s eyes: from cosmetic surgery on which parts of her face or body to get her current appearance to who she loves and how she gives birth ( she has a daughter born in 2018), how is the family…

Kylie is not only a famous young star but also a very business-minded girl who knows how to take advantage of her influence on social networks. Since around 2010, when Kylie was 13 years old, she started selling cosmetic products, from nail polish to shoes, handbags, and accessories. In 2015, at just 18 years old, she founded the cosmetics company Kylie Cosmetics with Kylie Cosmetics lipstick products, mainly selling online.

Kylie has great influence on social networks and American youth. Her Instagram account has 128 million followers. In 2014 and 2015, Time Magazine listed the Jenner sisters among the 25 most influential teens of 2014 because of their significant influence on teens on social media.

This is an opportunity for Kylie’s online cosmetics business to make a breakthrough. While the company’s operating costs are very low, the whole company only has 7 full-time employees, 5 part-time employees, marketing activities are carried out mainly through social networks. She directly announces all product information to her 175 million followers on Snapchat, Instagram, Facebook and Twitter.

“That’s the power of social media. I have a huge reach before I start doing anything,” she said.

In addition to selling online, she also sells directly through Ultra’s sales chain of 1,000 mobile stores. The main marketing activities were her and her famous sisters making surprise appearances at the store. Kylie Cosmetics’ products are both standard and high-end, mainly attracting young customers.

According to Forbes estimates, cosmetics company Kylie Cosmetics has a brand value of 900 million USD. Adding the income Kylie earns from many other sources such as modeling, acting, advertising, hosting TV shows…, her estimated total assets have reached the 1 billion USD mark.