Los Angeles, CA – Forget the A-list gowns and glitzy gowns – the real showstopper at Vogue World: Hollywood 2025 was a pair of tighty-whities. Model and social media sensation Jacob Rott, 26, turned heads (and raised eyebrows) by strutting the red carpet at the Paramount Pictures lot event in nothing but a crisp blazer, button-down shirt, tie, and his classic white briefs on full display. The bold look, inspired by Tom Cruise’s iconic Risky Business slide scene, had X in a frenzy, with #JacobRottUnderwear exploding to 2.8 million posts in under 24 hours.

Held on October 27, the star-studded extravaganza – celebrating Hollywood’s golden era with costume designer tributes from Colleen Atwood to Ruth E. Carter – drew Nicole Kidman, Dakota Johnson, and Angela Bassett. But Rott, the German-born heartthrob with 1.2 million Instagram followers (thanks to his shirtless surf vids and Rabanne campaigns), owned the night. “Risky Business but make it fashion,” he captioned his Threads post, explaining: “We debated classic Hollywood or that wild, unexpected era – went with the fun. Thanks Vogue for the invite… and the pants for the show, so I could be a gentleman too.” (Spoiler: He ditched them pre-carpet.)
The outfit? A tailored black blazer over a white shirt and tie, paired with Erl-designed briefs that hugged every curve – no pants in sight. Photographers went wild; fans screamed from the bleachers. “He served LEWK and lunch,” one viral tweet quipped, while another gushed: “Jacob just made underwear high fashion – Calvin Klein who?” Critics? Mixed. Daily Mail dubbed it “bizarre,” lumping it with Heidi Klum’s sheer bridal slay and Miley Cyrus’ leather overload as “worst dressed.” But Reddit’s r/popculturechat hailed it: “Go Jacob – boring suits need this chaos!”
Rott, who rose from Berlin modeling gigs to Vogue Germany covers, nailed the event’s “Hollywood reinvention” vibe. Teased by stylist Eli Russell Linnetz, the look screamed unapologetic fun amid the Miu Miu, Valentino, and Balmain runway nods. Celebs noticed: Kidman shot him a thumbs-up; Bassett whispered, “Bold, honey!”
X memes flooded: Photoshopped Rott sliding across the Walk of Fame in briefs, captioned “From Tighty-Whities to Tinseltown Icon.” Fashion insiders buzz: Is this the underwear renaissance Gucci teased in 2019? Rott laughed it off in a post-event IG Live: “Haters gonna hate – but the briefs? They fit like a dream.”
From surf boy to scandalous star, Jacob Rott just redefined red carpet risk. Who’s next to drop trou? Vogue World’s serving more than Hollywood history – it’s serving heat. Bow down to the briefs king.