1. Who is the world’s youngest self-made billionaire KYLIE JENNER?

Before becoming famous as the world’s youngest billionaire, Kylie Jenner was famous in the American showbiz world as the youngest sister of the “Kardashian family”, including three sisters, Kimberly Kardashian (often called Kim or Miss Kim ‘butt’). ) and two younger half-sisters, Kendall Jenner and Kylie Jenner. 

Kylie is not only a famous young star but also a very business-minded girl who knows how to take advantage of her influence on social networks. Since around 2010, when Kylie was 13 years old, she started selling cosmetic products, from nail polish to shoes, handbags, and accessories. In 2015, at just 18 years old, she founded the cosmetics company Kylie Cosmetics with Kylie Cosmetics lipstick products, mainly selling online.

In 2019, Kylie was honored by Forbes magazine as the youngest self-made female billionaire of all time when she owned a fortune of $1 billion, mainly from the cosmetics company she owned at the age of 21. She “usurped” Facebook boss Mark Zuckerberg when he became a billionaire in 2008 at the age of 23. Her social network currently has a total of 270 million followers and she is the most influential KOL in the industry. artist world.

2. Information about the cosmetic brand Kylie Cosmetics

Kylie Cosmetics is a cosmetics brand founded in 2015. In just a few short years, Kylie Cosmetics has brought remarkable sales achievements. According to Forbes estimates, cosmetics company Kylie Cosmetics has a brand value of 900 million USD. Her cosmetic brand is very popular and is always sold out every time it is in stock.

3. The secret to the success of the Kylie Cosmetics brand – Sharp marketing strategy and smart business model

+ Focus on developing personal brand

A founder’s personal brand is the way the founder expresses his thinking, vision, skills, lifestyle and experience to most effectively promote his own products and business. And Kylie Jenner has taken advantage of this strength for her Kylie Cosmetics brand. She built her personal brand very well on social networks and YouTube channels. Kylie has a huge fan base and the most influence in the world, mainly among young people. She is a model and representative of the company’s products, so Kylie Jenner’s personal brand brings in $177 million in company revenue in a year.

All production, packaging and shipping is done by a third partner, Seed Beauty company in California. Online sales do not require an IT department, when done entirely by Shopify, a company specializing in creating e-commerce platforms in the US. Business and accounting are handled by Kylie Jenner’s mother, Kris Jenner (she receives 10% of the brand’s revenue). Overall, Kylie Cosmetics has only 7 full-time employees, and 5 part-time employees, so the company’s operating costs are very optimized. In addition to selling online, she also sells directly through Ultra’s sales chain of 1,000 mobile stores.

+ Clearly identify target customers

Kylie Cosmetics also has a very young fan base, from teenagers to young women who have just graduated from school. Kylie’s target customers are:

– Girl 18-32 years old

• The girl is self-conscious about her appearance

+ Research and understand your customers very well

Identifying target customers and analyzing them is an indispensable part of any marketing strategy. Specifically the following criteria:

– Age

– Gender

– Marital status

– Children’s relationship

– Place of residence

– Job

– Position in the profession

– Average income

– Influencers

– Interest

– Dream

– Fear

+ Top quality, meaningful content.

From understanding your target audience very well, deciding what content you should say in your campaigns, knowing who you are talking to and what they want to hear will be extremely easy. Therefore, her vlogs always focus on sharing useful content, meeting the desires and wishes of customers.

– The content of Kylie’s videos is unique: instructions on how to apply makeup, what cosmetics to use, why to choose that cosmetic, all of which are specially selected for her by the makeup artist.

– She shared a video about her childhood when she was born into a rich and famous family, but was often followed by reporters and she was not confident with her appearance.

The special thing is that the videos are natural, intimate, do not hide Kylie’s daily life, are not stiff, or performative.

+ Create scarcity – sales closing strategy

Unlike other brands, Kylie Cosmetic always offers seasonal, occasion-based fashion cosmetics… that must be purchased immediately because quantities are limited. Understanding the psychology of scarcity, Kylie Cosmetic always releases products in limited quantities, which will stimulate increased purchasing demand. Combined with advertising banners, smart content helps create real urgency for fans to quickly choose, watch and buy. Then, it gives customers a sense of pride when owning Kylie Cosmetic products. Besides, the content is shared on all social networks, YouTube, and websites, so customers are always reminded and updated with the latest announcements.

In a saturated beauty industry, with new brands constantly appearing and dying, above are the secrets of the Kylie Cosmetics brand that can rise and maintain until today. Hope these shares are useful to you.