At the age of 21, Kylie Jenner was recognized as the youngest self-made billionaire in the world – a truly admirable achievement.

Now, the 25-year-old beauty with nearly 400 million followers on social networking platforms has successfully built a cosmetics empire and become one of the most influential young faces on the planet.  

Since her first appearance on screen with the reality show “Keeping Up with the Kardashians”, Kylie has continuously received attention from the media. But how did she become one of the most influential figures on the internet? Let’s look back at the journey to stardom of the youngest Kardashian-Jenner.

Starting with “Keeping Up with the Kardashians”

When she was just 9 years old, Kylie Jenner participated in “Keeping Up with the Kardashians” and quickly became famous. She has continued to stick with the reality TV show since then. Kylie, along with her parents, Kris and Caitlyn, her sisters, Kendall, Kim, Kourtney, Khloe, and brother Rob, have been sharing real life with audiences for over 13 years. The show chronicles the ups and downs in the lives of the Kardashian-Jenner family. One of the most memorable events in the show was Kylie’s father – former Olympic athlete Bruce Jenner – appearing as a transgender woman, who later became Caitlyn Marie Jenner, ending her marriage to Kris Kardashian-Jenner.

The famous lady became a businesswoman

After participating in a reality show with her family, Kylie suddenly became a sought-after face by brands. At age 14, Kylie started collaborating with celebrities and even created a clothing line with her sister Kendall. By 2015, Kylie made a big splash in the beauty industry when she launched her own cosmetics line, the infamous Kylie Lip Kits. As the originator of the liquid matte lipstick trend, Kylie successfully left her mark on the industry and has continued to grow ever since.

Kylie Cosmetics and Kylie Skin

Afterwards, Kylie changed the brand name to Kylie Cosmetics. Her lip kit sold out in just a few minutes and even went viral as the “Kylie Jenner Challenge”. Having an affinity for the beauty industry, Kylie continues to launch a number of other products to the market, while also collaborating with her mother and sisters. Four years after launching Kylie Cosmetics in 2019, Kylie announced her next beauty project – Kylie Skin. Once again, Kylie Skin products were “wiped out” from store shelves in just a few hours. The strong consumption of both projects has turned Kylie into a formidable name, worthy of competing with the biggest brands in the industry. Success after success, the young lady was assigned the responsibility of being the makeup art director for Balmain’s spring 2020 show at Paris Fashion Week and was invited to collaborate on a capsule makeup collection. .

Become a social media queen

Kylie is recognized as a regular user of the social networking platform Snapchat. She uses it to record dates, travels, and to promote beauty products. Kylie’s every move is closely watched by fans. When she shared that she would use Twitter less from now on, the company’s shares fell 6% on the same day – an estimated loss of between $1.3 billion and $1.6 billion. Kylie then once again declared her love for Snapchat. Thanks to her influence, more and more people are paying attention to this social media platform.

Currently, Kylie’s Instagram account has 380 million followers. At the time she had 200 million followers, only 3 people did that. She often uses the platform to document her lavish life in California. Kylie shares with fans behind the scenes of photo shoots, family vlogs, and even detailed beauty routines. Thanks to her huge social media following and impressive engagement rates, Kylie is one of the highest paid Internet influencers. Brands pay a fee of at least six figures to work with the youngest member of the Kardashian family.

Youngest self-made billionaire

In May 2019, Forbes named Kylie Jenner, 21, the world’s youngest self-made billionaire. However, according to Forbes estimates, by October 2020, Kylie’s net worth had decreased to $700 million. Next, she also became the top name on Forbes’ list of highest-paid celebrities in 2020. 

Although Kylie’s life has been rich and famous since birth, she also has to work hard and constantly be creative to nurture Kylie’s Cosmetics. The company received attention right from the start thanks to Kylie’s activeness on social networks. YouTube, Snapchat and Instagram are effective product advertising channels for Kylie. The content she posts includes new product announcements, instructions for use, behind-the-scenes of production… She models for her own collection, sometimes asking for help from her sisters. 

According to Forbes, one of the biggest advantages in Kylie’s business is that she has great influence on social networks, so regular Marketing costs are significantly reduced. Simply put, social networks are the center of the marketing strategy of young female entrepreneurs. 

Today’s digital media has a significant impact on the advertising industry, leading to the birth of influencers. Brands will pay influencers to post product ads, become brand ambassadors, or enjoy perks on lavish promotional trips. Kylie Jenner is one of the most influential young It Girls on social networks today and her reputation shows no signs of cooling down.